AlSultan

The objective

Increasing website conversions for a thriving bedding and bathroom brand

Sultan Bedding has been providing world-class, elegant bedding and bathroom accessories since 1981, with their slogan “Sleep is the Sultan of your comfort.”

They have an active presence on TikTok through the channel @alsultan.stores which, to date, has 30K engaged followers, through sharing a mix of own and user generated content which showcases their products in authentic and engaging ways which helps their audience feel like they are getting to know the products first-hand.

Having successfully advertised on TikTok before, the bedding brand launched this most recent campaign specifically focusing on increasing conversions to drive sales to support business growth.

The solution

Authentic content powering a strategic performance-driven campaign

Targeting potential customers in Saudi Arabia, this one-month campaign strove to increase conversions by increasing brand awareness and boosting interaction with their TikTok content.

During the campaign, AlSultan focused on several performance indicators to ensure the campaign was progressing to their expectations. Focusing on view rate, engagement rate (likes, comments, shares), click-through rate (CTR), conversion rate, and reach rate.

The content was designed to present the product's features in the most creative and modern way, combining informative and trendy styles to ensure the message reached the target audience clearly. The primary goal of the content was to achieve a higher level of understanding of the product’s benefits and drive conversions through engaging and impactful content.

To get the most out of their native TikTok content, AlSultan leveraged TikTok's Spark Ad format, which tactically uses high-performing organic content within strategic targeted campaigns, to create campaigns which feel relevant to TikTok's audiences and inspire higher engagement. Additionally, they partnered with many creators and influencers throughout the campaign to leverage authentic, engaging and high quality UGC content.

The results

Driving sales with audience-centric creative content and targeting

TikTok’s advertising tools helped the homeware brand achieve its marketing goals by providing a dynamic platform to reach a wide audience and drive engagement through creative, innovative content. This approach significantly boosted brand awareness and sales. The campaign delivered a 7.84X increase in ROAS and generated over 19,000 100% video views by prioritizing authenticity and relevance in its messaging. With a conversion rate of 0.02%, a big success for having higher-consideration products and the short length of the campaign period.

Throughout the campaign, AlSultan enhanced performance through precise audience targeting, using customized lists to reach the most relevant consumers. By producing original content that authentically reflected product quality, they successfully deepened engagement and improved conversion rates.

Beyond the primary metrics, the campaign also strengthened brand awareness, increased product demand, and fostered customer loyalty, contributing to broader business growth.

The campaign reinforced the importance of prioritizing digital creativity to drive engagement and highlighted the critical role of data analysis in developing future marketing strategies.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.