Anchor PediaPro
Leveraging TikTok’s native content and creative tools, Anchor PediaPro strengthened credibility while deepening parental awareness and brand confidence
The Objective
To build awareness by turning educational messages into TikTok friendly stories
As the first TikTok Creative Exchange (TTCX remix) in Sri Lanka, Anchor PediaPro set out to elevate awareness and understanding of Anchor PediaPro School Champs among parents by leveraging TikTok as a platform for authentic education and engagement. The goal was to communicate the product’s key nutritional benefits in a way that felt natural, relatable and aligned with how parents consume content today. Through TTCX remix, the brand aimed to transform educational messaging into simple, snackable stories that could effectively capture attention and build trust.
By using TikTok first creative formats, the campaign sought to reach parents at scale, spark curiosity about the product and ultimately strengthen overall brand confidence within the early childhood nutrition category.
The Solution
Using Native Video Creativity to Build Trust and Drive Awareness
To engage parents effectively, Anchor PediaPro School Champs leveraged TTCX remix to transform key product education into relatable, engaging stories. The campaign combined insights into parents’ content habits with TikTok’s native formats, ensuring every video was scroll-stopping, authentic and easy to understand.
The content focused on demonstrating how Anchor PediaPro supports children’s growth while remaining engaging and natural. This approach enabled the brand to reach parents at scale, drive awareness of the product’s nutritional benefits and build credibility through content that provided trusted guidance.
By blending educational messaging with TikTok first creative strategies, the campaign delivered a high-impact solution that connected with the target audience in a meaningful and memorable way.
The Results
Connecting with 83% of Target Parents Through TikTok-First Storytelling
Anchor PediaPro TTCX remix campaign successfully transformed educational messaging into highly engaging TikTok content, driving strong awareness and credibility among parents. The campaign delivered efficient and impactful performance, achieving a low CPM of $0.31 while generating 15.9 million impressions and reaching approximately 83% of the parenting target audience.
In addition to its broad reach, the campaign strengthened the brand’s community by gaining 17K+ followers, expanding Anchor PediaPro’s owned audience. Engagement was equally strong, with 15 million total video views and 1.2 million 6-second focused views, showcasing high retention and meaningful interaction with the content.
Overall, the results highlight the effectiveness of TikTok-first storytelling in delivering both scale and deeper engagement within a key parent audience.
Partnering with TTCX enabled us to bring Anchor PediaPro’s educational message to life in a way that genuinely resonated with parents. The platform’s native formats and creative possibilities helped us communicate our brand story authentically, driving strong reach, engagement and meaningful connections with our community. We are especially grateful for the support from Aleph Holdings, who worked closely with us from the very beginning from strategic planning, insight sharing and creative recommendations, all the way through to optimization and execution. Their hands-on guidance, responsiveness and deep TikTok expertise were instrumental in making this campaign successful.