How Aporia LTD Redefined Creative Efficiency with TikTok’s Avatar API
Aporia LTD is a global player in search arbitrage and media buying, operating in a highly competitive environment where speed and agility determine success. Their business model combines in-house creative production, advanced analytics and data-driven campaign management to maximize performance across multiple geographies and verticals.
However, this model comes with constant pressure: markets shift rapidly, offers change frequently, and consumers expect fresh, localized, TikTok-native content. Traditional content production cycles - shooting, editing, and versioning - were too slow and too costly to keep up. To sustain growth, Aporia LTD needed a smarter, more scalable approach to UGC-style creatives, one that could adapt instantly to new opportunities while maintaining efficiency. Their goal: generate more UGC-style ads without additional costs or operational complexity.
Through a strategic partnership with TikTok, Aporia LTD leveraged the Symphony Avatar API to transform creative production at scale. By integrating TikTok’s powerful Avatar API into their workflow and building a custom UI, Aporia LTD quickly generated multilingual avatars at scale.
This solution enabled them to produce high-volume, UGC-style content across multiple markets and verticals, setting the foundation for sustained performance improvements over time.
Key advantages:
Bulk avatar generation - Produce large batches of avatars in a single run, ready for fast iteration and localization.
Accelerated creative production - Automation across scripting, rendering and versioning shortens cycles and gets assets live much faster.
Business expansion - More quality content fuels more testable lines and campaigns, unlocking additional markets and revenue opportunities.
Aporia LTD achieved remarkable performance improvements by adopting TikTok’s Avatar API. The ability to rapidly create and scale UGC-style content resulted in a 12.3x increase in creative output, allowing the team to test more campaigns in parallel and accelerate learning cycles. This boosted engagement, with CTR rising by nearly 19%, proving that Avatar-driven creatives resonated with audiences.
Ultimately, the uplift translated into stronger financial outcomes, with ROAS increasing by 6.2% - demonstrating the business impact of scalable, AI-powered content production.
Our collaboration with TikTok through the Avatars API has been truly transformative. We’ve been able to scale our activity significantly while boosting creativity and efficiency. This partnership not only streamlined our workflows but also delivered a remarkable increase in performance, helping Aporia LTD achieve results that once felt out of reach."