ARAJAYAMART

The objective

ARAJAYAMART is a relatively new shop in Tokopedia, having launched its shop in early 2025. Offering a wide range of products from hand tools and stationery to kitchen and other home accessories, ARAJAYAMART is focused on growing its business through performance-driven ad strategies. 

To support this goal, the brand completed ads integration process from Tokopedia Ads to TikTok Ads Manager when the feature became available. ARAJAYAMART found the ads integration setup intuitive and easy to navigate, despite the need to learn and explore full utilisation of ad features to maximise their performance.

The solution

ARAJAYA MART leveraged Tokopedia Product Shopping Ads (Tokopedia PSA) to advertise its full catalog, ensuring that they consistently allocated sufficient daily budget to support the campaign learning phase. They also tested different optimisation strategies to understand which strategy works the best for them — such as ‘Gross Revenue with ROAS Target’ and ‘Purchase with CPA Target’. ARAJAYAMART found that optimising for purchases with a CPA targeting was most effective, and are now exploring traffic growth strategies through click-based optimisation to scale further.  

The result

By using Tokopedia PSA, ARAJAYA MART successfully grew their total gross revenue from ads on Tokopedia by 15.2x*, and increased their store’s overall gross revenue on Tokopedia by 18.5x*, while aiming to continue improving their ROAS. Their strong performance demonstrates how Tokopedia PSA can empower new sellers to achieve rapid growth through automation, optimisation and structured experimentation. 

*Comparison before and after ad integration excludes Ramadhan period to prevent shopping season bias. Before Ramadan (15–28 Feb 2025) vs. After Ramadan (12–25 Apr 2025).