Binance
Binance leverages TikTok’s Creator-Led Package (CLP) to drive brand growth with Amplify
The objective
Driving global engagement for Binance with Amplify through UGC on TikTok
Binance, a global leader in the blockchain space, aimed to highlight the ease of accessing their platform "anywhere, anytime." To capture the attention of TikTok's dynamic and fast-growing audience, Binance partnered with TikTok and Amplify, a badged TikTok Marketing Partner that focuses on creator-driven strategies. The goal was to launch a global campaign focused on user-generated content (UGC), engaging TikTok users through authentic, creator-led content that inspired participation.
The solution
Leveraging creator partnerships and exploring new content formats on TikTok
The "Anywhere, Anytime" campaign employed a multi-faceted strategy to drive global engagement and showcase Binance's accessibility. Collaborating with Amplify, a TikTok Marketing Partner in the Creative category, Binance worked with 14 globally recognized TikTok creators across 11 countries. This diverse group included crypto-savvy creators, lifestyle personalities, and Gen Z trendsetters who highlighted relatable, everyday scenarios where Binance fits seamlessly into daily routines. Creators encouraged their followers to share their own “Anywhere Anytime” moments using Binance, fostering organic engagement through user-generated content.
Localized messaging tailored to each market ensured cultural relevance while maintaining the core message of accessibility and convenience. Launched simultaneously in 11 countries with a 1.5-month rollout plan, the campaign utilized a mix of Spark Ads, In-Feed Ads, and TopView to maximize impact. Interactive elements, such as the #BinanceAnywhereAnytime hashtag challenge, further engaged users by inviting them to creatively showcase how Binance integrates into their lives. By leveraging TikTok’s unique platform and Amplify’s creative expertise, Binance achieved remarkable success in driving global awareness and building stronger connections with its target audience.
The results
Success in harnessing the power of creator-led videos
The high-impact campaign spanned 11 countries, achieving 388M impressions, a 74.86% higher CTR, and a 22.17% boost in 2-second video views compared to non-creator-led content. The Binance "Anywhere, Anytime" campaign leveraged TikTok creators to deliver authentic, relatable content across 11 countries, producing 14 videos in under a month.
Streamlined execution, innovative storytelling, and localized strategies ensured cultural relevance and strong engagement. This case highlights TikTok’s effectiveness for cryptocurrency brands targeting digitally native audiences.
The TikTok team was able to support us in driving the Binance 'Anywhere, Anytime' Campaign. Through this campaign, we were able to successfully drive much higher engagement & reach through the creation of a more TikTok native content strategy. The CLP enabled us to tap into creators that were able to make our brand more relatable to the daily consumer.