Digitt

🎯 Objective

Digitt's primary goal is to generate completed applications for its credit card debt refinancing service, and they saw TikTok as a key opportunity.

Digitt is a specialized Mexican fintech with a clear mission: to connect with audiences looking to improve their financial situation in a simple and accessible way. That’s why they decided to bet on TikTok to reach their target audience and help them solve this specific need.

✨ Solutions

The Digitt team knew they needed a full-funnel strategy, so they leveraged different solutions to achieve their objectives.

They created a winning TikTok strategy by focusing on key campaign elements, which helped them maximize their impact and ensure a natural connection with their audience.

💬 Messaging

Building trust in a sector where users tend to be skeptical was a challenge. Digitt positioned itself as a modern and accessible alternative for refinancing debt with the message: "The perfect solution for your credit card debt."

Since Digitt understands its customers well, they know that users “feel great relief when they see their credit cards paid off and a fixed payment plan with no surprises or hidden fees.”

📣 Native Ads

TikTok-native ad formats outperformed more traditional ad types. Digitt followed the principle: "Don’t make ads, make TikToks," ensuring that their ads were not perceived as interruptions.

🧑🤝🧑 Targeting

For audience targeting, Digitt used: ✔ Retargeting tools to reach users who had already shown interest. ✔ Lookalike audiences to find potential customers with similar needs. ✔ Broad segmentation to reduce conversion costs.

✨ Spark Ads

For Digitt, TikTok is not just an awareness channel but also an effective conversion platform. That’s why they leveraged various ad formats, including Spark Ads, to capitalize on high-performing organic content.

⚖️ Attribution & Measurement

By properly integrating conversion pixels and offline events, Digitt was able to precisely track results after users clicked on paid ads.

🛠️ Results

Achieving a "significant increase in organic traffic and brand searches on search engines," TikTok became Digitt's most efficient paid acquisition channel, justifying a 3x budget increase in the short term.

The cost per completed application was "significantly lower" on TikTok than on other digital advertising platforms, resulting in a 15% reduction.

The application-to-signature rate on TikTok was 11% higher compared to other paid platforms.

The Digitt team scaled customer acquisition without significantly increasing costs, unlike other platforms they used.

Your business can also scale its current efforts and improve advertising costs with TikTok’s advanced solutions for measurement, optimization, and attribution, just like Digitt did. Learn more here.

Source: Internal client data, 2025.