eBag.bg

The Objective

Scaling online grocery sales with more efficient ad spend

eBag.bg is a leading online supermarket in Bulgaria, delivering groceries and household products directly to customers' doors. The company wanted to expand its customer base and increase online orders.

eBag initially launched standard Conversion campaigns featuring recipe content. Each video showcased cooking ideas and recommended products featured in the recipe, directing users to purchase them. While this approach delivered steady results, eBag wanted a solution that could scale further, driving higher sales, better efficiency, and stronger return on ad spend.

The Solution

From inspiration to smart personalization

To improve performance, eBag.bg implemented TikTok Catalogue Ads. This dynamic format allowed the brand to showcase its entire product range in a personalized way, serving users the most relevant products based on their interests and behavior.

With the TikTok Pixel installed and proper site integration, the campaign optimized toward key actions like "Add to Cart" and "Purchase." This enabled the system to automatically prioritize the most valuable audiences and drive more efficient performance. The strategy and data-driven execution were led by Accella Digital.

The Results

Significant sales growth through Catalogue Ads

Performance improved dramatically after switching to Catalogue Ads (comparing two months with Catalogue Ads vs. two months without):

• +316% increase in TikTok revenue

• +372% uplift in TikTok transactions

• +246% increase in new users from TikTok ads

The campaign demonstrated how TikTok Catalogue Ads can connect inspiration with action, helping e-commerce brands like eBag.bg reach the right audience with the right product at the right moment.

Campaign execution & optimization: Accella Digital