Faye

The Objective

Reaching new travelers ages 50+ and scaling performance in a competitive market

Faye, a travel insurance brand built for modern, digital first consumers, wanted to strengthen its user acquisition performance on TikTok for a specific audience.

The goal was to reach travelers at key planning moments, lower acquisition costs, and convert more users through clear, trustworthy messaging which included testimonials and visuals from real Faye travelers. By tapping into TikTok’s active travel community and its ability to inspire action, Faye aimed to grow efficiently and reach audiences who value reliable, easy-to-understand trip coverage.

Before

After

The Solution

Transforming static visuals into high performing TikTok ready videos with Symphony

To test creatives and support performance at scale, Faye used TikTok Symphony’s Image to Video tool. This allowed the team to quickly turn simple lifestyle images of travelers into short, dynamic videos that feel natural on TikTok and require minimal production effort.The new videos were incorporated into Faye’s always on Smart+ campaign, running alongside existing content to broaden creative variety and support continuous optimization.This approach helped Faye:

• Building scale opportunity when results indicated clear upward momentum

• Introducing new creatives to experiment with static vs. motion performance

This approach kept the campaign efficient and helped Faye continually reach travelers with content that performed well.

Before

After

The results

Higher returns and more cost effective acquisition

Adding Symphony Image to Video delivered meaningful improvements across all key metrics. The new assets helped capture traveler interest and drive stronger performance:

• 300% Higher ROAS

• 52% lower cost per purchase

• 53% lower cost per registration

By expanding their creative mix with high performing Image to Video assets, Faye improved both efficiency and impact, turning TikTok into a powerful channel for growth and acquisition.