Kenwood

The Objective

Kenwood set out to drive sales of its Titanium Chef Patissier XL kitchen machine in the Norwegian market while significantly increasing brand awareness. In a highly competitive landscape, the brand needed a bold and distinctive approach to capture consumer attention and differentiate itself. To achieve this, Kenwood focused on driving sales through its largest retailer, leveraging TikTok’s unique platform to engage a new audience and inspire them to take action.

The Solution

To maximize reach and conversions, Kenwood implemented a TikTok-first strategy designed to engage, inform, and drive sales. At the heart of the campaign was a full-funnel performance approach, combining awareness and traffic campaigns with exclusive discount codes to spark engagement and boost conversions. The campaign leveraged TikTok In-Feed ads to ensure maximum visibility and engagement.

A key pillar of the campaign was influencer partnerships. Kenwood collaborated with well-known food and baking creators, tapping into their loyal and highly engaged followings. Each influencer was given a personalized discount code, encouraging their audience to make a purchase while adding an authentic, community-driven feel to the campaign. One of the most surprising successes came from a TikTok creator who had never participated in a paid collaboration before—yet became the third highest-performing influencer in terms of sales, proving the platform’s ability to elevate emerging voices and brands alike.

Kenwood also focused on TikTok-native content, creating engaging, short-form videos that incorporated trending sounds, dynamic effects, and interactive challenges. The content was designed to seamlessly integrate with the platform’s fast-paced, entertainment-driven style, ensuring maximum impact. To further refine the campaign’s effectiveness, a data-driven approach was used to continuously optimize content performance, ensuring every ad and influencer collaboration delivered maximum results.

The Results

The campaign delivered extraordinary outcomes, proving TikTok’s power to drive both awareness and direct sales. Sales of the Titanium Chef Patissier XL surged by an incredible 2100% year over year, highlighting the effectiveness of TikTok as a performance-driven platform.

Engagement was another standout success, with a 5.01% engagement rate and a 30% increase in click-through rate, demonstrating that the content truly resonated with the target audience. By embracing TikTok’s unique ad formats, leveraging high-performing influencers, and creating content tailored to the platform’s culture, Kenwood not only achieved its objectives but also set a new benchmark for success in the kitchen appliance category.