Land Rover Romania

The Objective

Driving Awareness, Learning to Convert

Land Rover is a key player in Romania’s luxury automotive market, focused on increasing visibility and attracting high-quality leads. In the previous quarter, the brand became the first in CEE to test TikTok’s Automotive Ads.

This move drove strong upper-funnel performance, with +45% clicks and a -30% CPM, but lead generation stayed modest. The brand needed a smarter way to turn awareness into conversions.

The Solution

From Efficiency to Relevance: Boosting Leads with AI-Powered Campaigns

To boost lower-funnel performance, Land Rover switched to Smart+ Lead Generation - an AI-powered solution that automates campaign optimization and improves efficiency.

Smart+ doesn’t just save time. It dynamically adjusts to user behavior in real time, ensuring the right message reaches the right person at the right moment. That means more qualified leads, better conversion rates, and less wasted spend.

The campaign setup focused on four key models. Each one had:

1. A tailored video creative

2. Five unique headlines

3. A dedicated product catalog

4. Daily budget allocation to ensure steady presence and lead flow

The Results

High-quality leads at scale

By combining Smart+ Lead Generation with model-level campaign splits and diverse creatives, Land Rover Romania achieved:

• 4x higher conversion rate

• 68% lower cost per lead

• 3x more leads generated

• 79% higher CTR vs the previous campaign

All of this was achieved with the same budget as the non-Smart+ campaign — proving that smarter targeting and automation can unlock real business results on TikTok.

*Results are based on a direct comparison of identical Automotive Ads campaigns, with and without Smart+.