Al Gharbi Store | شركة الغربي للصناعات الغذائية

The objective

Trialing the latest TikTok ad solutions to raise brand awareness and sales.

Al Gharbi is a Saudi brand specializing in premium spices and nuts. The company is renowned for its unique secret blends, crafted with exceptional quality and rich flavors, meeting the diverse tastes of its customers. Established in Saudi Arabia, Al Gharbi takes pride in being part of the local community and offering its luxury products across the Kingdom. By combining traditional expertise with modern techniques, Al Gharbi ensures consistent excellence in every product.

@algharbisa has an organic TikTok presence, focusing on product showcases, recipe ideas, and seasonal themes. The content style is short, visually engaging, and highlights the freshness and premium quality of their spices and nuts. Lifestyle / Seasonal content is also key, aligning with cultural moments such as Saudi National Day, using festive styling, warm tones, and settings that reflect Saudi culture to keep content timely and relevant.

The brand have advertised on TikTok before with several campaigns, but this was their first time using the updated Smart Plus for a new product. The objectives for this campaign were reach, video views and conversions with the goal of achieving 600 sales.

The solution

Leveraging innovative advertising tools to reach to new audiences

The campaign targeted TikTok users in Saudi Arabia for Saudi National Day, leveraging Spark Ads in combination with TikTok's Smart+ Web, to target the most relevant audience for the spice brand.

Smart+ is TikTok's AI-powered performance solution, designed to maximise returns by automating campaign management across targeting, optimisation and creative. The solution allows up to 1500 creatives per ad group (45,000 per campaign) for mass-scale testing, and improved analytics and creative management capabilities.

In terms of content the campaign focused on product features, allowing the Smart+ automated targeting to ensure that the content was delivered to the most relevant audiences.

Their main strategy was to exclude audiences who had already purchased from the food brand, helping focus the ad spend on new potential customers rather than retargeting those who had already converted. This strategy helped the brand to widen reach and product awareness, rather than focusing on one audience.

The results

Outstanding results creating a halo effect for the business

Through intelligent usage of Smart+ alongside TikTok for Business advertising solutionss, the campaign achieved outstanding results, generating over 10k conversions, a ROAS of 12.12, and a CPA of 19.78 SAR.

These results demonstrated the TikTok's ability to reach highly engaged audiences and directly boost sales. The platform has helped the brand amplify its visibility, connect with new customers, and showcase its premium products in a dynamic, visually engaging way.

Beyond the key metrics, the campaign had a broader impact on the brand. Saudi National Day is a peak period when people are particularly willing to make purchases, and the campaign tapped into this cultural moment, not only boosting sales during the campaign, but also helping to create further business opportunities, such as expanding product offerings and preparing for future growth.