Tet
How Tet.lv used TikTok to drive 2x more leads and 64% higher conversion rates
The Objective
Boosting reach, leads, and conversions for Tet.lv
Tet.lv is a leading telecommunications and tech provider in Latvia, offering internet, TV, electricity, IT services, and an e-commerce platform for electronics and smart home devices.
The main idea of the campaign was to:
Increase awareness across Latvia
Generate leads for telecom services
Drive conversions for online product sales
Use the budget efficiently with strategic campaign scheduling
The Solution
Dynamic formats and smart scheduling for better performance
Tet.lv used a mix of high-impact video and carousel creatives to showcase its services and product range on TikTok.
Creative formats included:
Engaging videos that highlighted Tet.lv’s key offers
Carousels directing users to different product categories
Campaign types included:
Traffic campaigns to bring users to the Tet.lv site
Reach campaigns to boost visibility among new users
Scheduled campaigns using TikTok's Schedule feature to focus budget during peak times
By combining diverse creatives with well-timed delivery and strategic objectives, Tet.lv maximized both performance and efficiency.
The Results
Big reach, better leads, and strong conversions
Tet.lv made the most of TikTok’s advertising tools to drive real business impact. With a mix of creative formats, smart campaign planning, and audience targeting, the brand delivered impressive results across the board:
2x more leads compared to other digital channels, showing strong performance in attracting potential customers
64% higher conversion rates than other traffic sources, proving TikTok’s strength in driving action
€0.25 CPC, showing cost-efficient engagement with users
€0.84 CPM, helping Tet.lv reach a wide audience at low cost
16.4 million impressions generated, giving the campaign massive visibility
648,000 unique users reached, confirming the success of the targeting strategy
The campaign proved that TikTok could deliver not only reach but also high-quality leads and real conversion results. All while staying budget efficient!