TurnKey Marketing
Driving dealer success at scale and efficient, high-quality web sessions using Automotive Ads for Inventory.
The objective
Leading a new wave of Auto Shoppers down the funnel efficiently and effectively
TurnKey Marketing is a leader in the Automotive Dealer marketing space. Automotive Dealers know more than anyone that the way to drive results with in-market auto shoppers is to show them vehicles that are the most relevant to their needs. For their always-on dealer campaigns, TurnKey Marketing wanted to leverage a solution that could serve the personalized ads they're used to on other platforms without the additional lift and resources necessary for a video marketing strategy.
The solution
Tapping into the power of Automotive Ads to launch powerful Inventory Ads with minimal lift
TurnKey Marketing used the Automotive Ads for Inventory product, leveraging its dynamic, multi-link Carousel Ad format. Using Automotive Ads, they plugged their dealers' inventory feeds directly into their campaigns, minimizing the time and effort needed for set-up. These dynamic, personalized ads showcased different vehicles to users based on shopping preferences and intent.
The results
Game-changing results against TikTok's incremental base of Auto shoppers
The results generated by Automotive Ads for Inventory were nothing short of stellar. With just a few clicks, Turnkey Marketing was able to onboard dealers and drive incredible cost-effective results against the net-new consumer base that TikTok provides. Dealers were extremely satisfied with performance, resulting in a 100% dealer repurchase rate over a 60-day period. Using the Automotive Ads product was easy, efficient, and competitive with similar offerings from other leading platforms. The best part? Results were completely measurable within TurnKey Marketing's 3rd-party measurement source of truth.
Going forward, Automotive Ads for Inventory will be TurnKey Marketing's go-to product for always-on campaigns at TikTok.
Tips & takeaways
Streamline ad setup with automation: Plugging inventory feeds directly into Automotive Ads minimizes manual work while ensuring real-time, personalized ad delivery to in-market shoppers.
Drive high-intent traffic efficiently: Dynamic multi-link carousel ads help dealerships attract engaged auto shoppers at a lower cost, optimizing for quality web sessions.
Ensure long-term dealer success: Strong performance and measurable results lead to high dealer satisfaction and repeat investment in always-on campaigns.
TikTok Automotive Inventory Ads are a game-changer for dealerships. They put our clients' prized inventory in front of in-market car shoppers who are not using other social platforms. These ads are incredibly cost-effective and drive results. AIA is driving a crucial shift from awareness-based marketing to a more transactional approach within the TikTok ecosystem, consistently delivering more and higher-quality traffic to dealership websites every month.