Vrumona

Objective

Vrumona, a leading beverage manufacturer in the Netherlands, is the force behind iconic names like Pepsi, Sisi, and Sourcy. For this campaign, the brand focused on its Royal Club line, aiming to drive a significant sales increase across its range of sodas and mocktails.

The goal was to reach a broad audience between the ages of 18 and 44 during the critical springtime window. By aligning with the start of the outdoor and festival season, Vrumona sought to position Royal Club as the ultimate refreshing companion for social gatherings across the country.

Solution

Vrumona executed an intensive TikTok Reach campaign designed for awareness and measured how that digital awareness turned into physical retail movement. The strategy utilized a mix of TikTok-first tactics to ensure the brand resonated with its target demographic during a peak consumption period.

First, the brand launched a series of In-Feed Ads through the TikTok Ads Manager. These ads promoted the full Royal Club portfolio, featuring both their classic sodas and their new mocktails. By focusing on the 18 to 44 demographic, the campaign capitalized on the public’s increased outdoor activity, successfully associating the brand with the energy of the Dutch festival season.

Second, the campaign prioritized broad reach to ensure Royal Club remained top of mind for consumers heading into supermarkets. The creative content was tailored to feel native to the platform, ensuring the brand’s message of "refreshing social moments" felt authentic to the TikTok community.

Third, Vrumona sought independent validation of the campaign's success. To measure the true impact on commerce, the brand conducted an offline Market Lift Study in partnership with Circana. This study provided off-platform verification that the TikTok advertising was directly responsible for the increase in both in-store and total brand sales, moving beyond traditional digital metrics to measure real-world business results.

Results

The campaign delivered exceptional results, demonstrating TikTok's power to drive measurable sales growth. By combining seasonal relevance with TikTok's robust measurement tools, Vrumona successfully turned online engagement into a significant commercial win.

The campaign successfully drove higher demand for the featured products, achieving a 6.9% lift in sales for the mocktails product range. This momentum extended across the entire portfolio, resulting in a positive 1.5% lift for total brand sales.

Most importantly, the campaign proved to be a highly efficient investment, delivering a strong economic return of €3.34 in incremental ROI for every euro spent. These findings confirm that by combining seasonal relevance with TikTok's robust measurement tools, Vrumona successfully turned online engagement into a significant commercial win.