Baleària

The Objective 

Baleària operates passenger ferries in the Mediterranean and Caribbean. To promote their arrival on TikTok and spread awareness about their services, Baleària launched a Hashtag Challenge aimed at young people across Spain. 

The Solution 

Titled #ElVeranoEsNuestro or ‘The summer is ours’, Baleària’s Hashtag Challenge called on TikTok users across Spain to show how they would live their best summer this year. Enticing Spark Ads supported the challenge, spreading the brand’s message right across the community through highly engaging, premium-feel content. 

The Results 

The Baleària Hashtag Challenge successfully engaged thousands of young people across Spain, spreading brand awareness and Baleària’s feel-good travel message throughout the TikTok community. 

More than 271 million video views were recorded during the campaign, with an impressive 280,000 videos created using the #ElVeranoEsNuestro (the summer is ours) hashtag. And in terms of engagement, over 128,000 creators got involved in the challenge, amassing Baleària close to 15,000 new followers as a result.