Men’s Wearhouse
Connecting with customers through authentic creator-driven creative
The objective
Driving tuxedo and suit sales for wedding season
For over 50 years, Men’s Wearhouse has been a go-to destination for grooms, wedding parties, and guests to rent or buy suits and tuxedos. Known for their personalized services, such as tailoring and style consulting, Men’s Wearhouse goes above and beyond to help men look their best. Heading into peak wedding season, Men’s Wearhouse looked to increase consideration and ramp up sales of its wedding products and in-store personalized styling services through TikTok.
The solution
Collaborating with creators to produce relevant & relatable creative
Men’s Wearhouse recognized the need to run creative that TikTok audiences would find relevant and relatable if it wanted to achieve high levels of engagement. The brand developed its creative strategy with Shuttlerock, an official TikTok Creative Partner, through the TikTok Creative Exchange (TTCX).
Shuttlerock started by identifying two niche creators who would be perfect for the campaign. Its creative services team then developed two creative concepts—one for each creator.
The first concept was from the perspective of a fiancé, with her responding to a Question Card explaining how her husband sourced his tux from Men’s Wearhouse. The second concept took the perspective of a wedding guest working with an in-store style consultant to pick out the perfect suit. For both concepts, Shuttlerock’s design team remixed the raw UGC footage, using TikTok-first editing techniques to give it the look and feel of organic TikTok content.
Men's Wearhouse was supplied with three creative variations for both concepts to help diversify its creative and keep the campaign fresh and engaging. These variations featured different visuals, messaging, and durations.
The results
Making customers say “I do”
The relevance and relatability of the creator-powered creative enabled Men’s Wearhouse’s wedding season campaign to walk down the aisle with strong results. The campaign achieved 10 million impressions and 278 thousand clicks. These results placed it in the top 1% of videos in the Convenience Services industry for conversions and impressions across all ads in the US during its flight dates.
Through the TTCX program in partnership with Shuttlerock, Men's Wearhouse found a hands-free, creative solution that perfectly aligned with our high demand for TikTok-native video assets. The process was seamless, from handling revisions to delivering content on time for our in-market dates. Shuttlerock made UGC content creation effortless, and we highly recommend this program to any business.