rebuy

The Objective

rebuy is a re-commerce company for selling and buying consumer electronics and media products in Germany, with a focus on sustainability and encouraging others to reuse what others don’t want or sell what the individual does not need anymore. With a target market of 25-44 year-olds, TikTok was the perfect place to achieve its objective of creating brand awareness at scale and engagement at a lower cost than other channels.

The Solution

rebuy created a suite of four In-Feed Ads, three of which were made in-house and one in collaboration with a popular TikTok creator. The creative featured different characters with the newly re-homed stuff they bought for their hobby, whilst the creator ad focused on being an explainer for the service in a classic TikTok style. All the ads were set up in TikTok Ads Manager with a reach objective.

In-Feed Ads are one of TikTok’s most popular ad formats, combining both wide reach with deep engagement. Sitting natively in the for you feed, the ads retain an organic feel and a subtle presence that encourages user engagement. TikTok Ads Manager then finds the most efficient way to spend a predetermined budget against a pre-set objective.

The Results

The campaign achieved what rebuy set out to do – prove TikTok could be a more efficient channel to advertise on. Achieving a cost-per-click six times lower than other channels, the ads also drove a cost-per-mille 46% lower than other channels. Finally, as a show of how engaging the creative was with its audience, despite being a reach campaign, they also achieved a 0.26% click-through rate, with the creator-led ad being most successful.