Vodafone

[The Objective]

Vodafone aimed to streamline TikTok asset production while maintaining brand alignment.

Vodafone’s performance team was looking for a way to streamline the production of creative assets that would fit their brand image and minimize the production process for creatives suitable for the TikTok platform.

[The Solution]

TikTok introduced Digital Avatar, enabling cost-effective, brand-consistent asset creation for Vodafone.

Digital Avatars, part of TikTok's new AI suite TikTok Symphony, were introduced. The TTCX partner agency produced content and made quick, customized edits to the avatars. This approach created cost-effective assets without traditional casting, while maintaining the human element crucial for performance. By developing multiple avatars aligned with Vodafone's brand image and voice, Vodafone became the first Turkish company to integrate this solution into their always-on campaigns.

[The Results]

Digital Avatar helped Vodafone achieve brand consistency and cost efficiency, establishing them as pioneers in the Turkish market.

The implementation of AI Avatar solutions allowed Vodafone to significantly reduce costs and enhance campaign efficiency. The campaign's key outcomes included:

• 45% Lower CPL vs. Other Channels Branded Assets (Premium Segment Campaign)

• 4% Lower CPL vs. Other Channels Creator Assets (Mass Segment Campaign)

• 24% Lower CPL vs. Branded Assets within TikTok (Mass Segment Campaign)

• 50% Higher Visit to Lead ratio vs. Branded Assets within TikTok