Haus Cosmetics

The Objective

Scaling TikTok Shop sales with LIVE

HAUS is a leading producer of halal and vegan beauty and health products in Malaysia. The brand is in the process of expanding internationally to Singapore and Indonesia and has been using TikTok Shop to drive product sales across markets. HAUS has seen strong performance running TikTok LIVE events and was seeking a way to continue to effectively scale sales from these experiences.

The Solution

Utilising LIVE Shopping Ads to drive likely customers to HAUS LIVE sessions

HAUS turned to LIVE Shopping Ads to meet its objective of driving sales to its TikTok Shop during LIVE Shopping sessions. LIVE Shopping Ads created a seamless way for HAUS to showcase their LIVE sessions to relevant users on their For You pages as the livestreams were happening in real-time. This was a great way to reach customers who may have otherwise missed the LIVE.

HAUS used Lowest Cost Bidding, a type of Bid Strategy on TikTok Ads Manager, to generate as many results as possible. The brand targeted females aged 18-44 with the "Initiate Checkout" optimisation objective to maximise the reach of their core target audience who have shown high purchase intent.

The Results

Effectively generated product sales

The 90-minute LIVE Shopping campaign was a major success largely due to an effective ad targeting strategy with LIVE Shopping Ads. By reaching audiences who were more likely to buy, LIVE Shopping Ads generated more than 1K unique LIVE views with more than 15% conversion rate (CVR) on "Complete Payment/Clicks" actions and 6X ROAS.