Verisure

The Objective 

Verisure is the no.1 home alarm company in Europe and Italy, present in over 17 countries worldwide. The brand came to TikTok to discover new potential customers through a traffic campaign with the ultimate goal of generating new leads in Italy. 

The Solution 

Verisure set up a suite of In-Feed Ads on TikTok Ads Manager while strategically A/B testing different audience targeting. It tested broad audience targeting against geo-targeting as well as other factors like specific regions and interests. 

Ensuring the ads felt totally engaging and native to the platform, Verisure used transitions and text-overlay while explaining the benefits of using its alarm systems.

The Results 

The results were a huge success for Verisure Italy. When compared against previous campaigns, the brand saw a 35% increase in website traffic, a 21% decrease in cost-per-click and a 15% increase in leads.