MySmile
Driving product sales and building brand awareness with Promote.
The objective
Leveraging the power of Promote to reach new audiences
MySmile, founded in 2016 by Bobby Jacobs, is a dedicated provider of oral care and teeth whitening products aimed at helping people achieve a brighter, healthier smile. After seeing other brands in similar categories achieve success on TikTok, MySmile decided to join the platform. They started using TikTok Ads Manager to run and optimize their ads. As their business scaled, the company looked for additional tools to boost sales in a quick and convenient manner.
The solution
Growing business one smile at a time
MySmile turned to Promote, TikTok’s easy-to-use mobile advertising solution, to achieve that goal. With Promote, MySmile set up campaigns using the “More Product Purchases” objective in just a few clicks. Promote is an in-app advertising tool on TikTok that allows people on TikTok to turn organic videos into ads right from their phone. Both MySmile’s CEO, Bobby Jacobs, and Marketing Manager, Yanis Yao, appreciate Promote’s ease of use and its mobile-friendly capabilities.
Promote’s features like Promote for Others, gives sellers the ability to boost affiliate creators’ content, and Promote to LIVE, which empowers advertisers to drive viewers into a LIVE stream, which has been instrumental for MySmile to expand their reach. These features have led to an increase in product purchases and have helped the company gain new followers and customers. With Promote, MySmile can effortlessly customize the budget and goals they want to achieve, such as growing product sales and increasing video views. After using the tool to boost videos featuring specific products, MySmile’s sales have soared.
The results
The future’s looking bright
Ever since My Smile began leveraging Promote into its marketing strategy, they have experienced an influx in both sales and follower growth. As a result of using TikTok Promote, MySmile amplified its reach through an additional 30,000 video views! Promote also helped MySmile turn casual viewers into paying customers. Through TikTok’s ads solutions, MySmile increased its sales by 6% to 10%, and hit a milestone of $15 million in total gross merchandise value (GMV). MySmile has seen significant growth over the last few years, and its CEO credits a lot of that success to TikTok and the Promote tool.