Photomyne

The Objective

Driving in-app subscriptions and quality conversions for Photomyne during Q4

Photomyne, a leading app dedicated to helping users digitize and preserve old photos, set out to improve campaign performance during the highly competitive Q4 season.

With increasing consumer activity and rising advertising costs during this period, the challenge was twofold: achieving cost-efficient, high-quality user conversions while scaling campaigns to meet growing demand. As a subscription-driven app, Photomyne needed to identify and target high-intent users who would not only install the app but also complete in-app subscriptions.

Additionally, the campaign had to maximize efficiency by leveraging TikTok's unique platform capabilities to optimize creative delivery and audience targeting, ensuring that budget was allocated effectively while driving meaningful growth.

The Solution

Leveraging Smart+ for Apps and Advanced Dedicated Campaigns (ADC) on TikTok

To address these challenges, Photomyne implemented a data-driven approach utilizing TikTok’s advanced advertising solutions:

1. Utilizing Smart+ to maximize algorithmic optimization for better cost-per-conversion.

TikTok Smart+ is an advanced advertising solution designed to optimize campaigns using automation and machine learning. By analyzing creative assets, budgets, and targeting goals, Smart+ automatically selected the most effective creatives, placements, and audiences to drive results at scale.

2. Launching an ADC campaign to effectively engage iOS users.

Focused on iOS users, ADC provided additional precision, enabling Photomyne to target high-quality audiences with tailored messaging highlighting the app’s unique ability to easily scan, enhance, and preserve old photos.

This dual approach simplified campaign execution while leveraging TikTok’s algorithmic optimization to balance cost efficiency with scalable performance.

The Results

Achieving cost-efficient growth and unprecedented scale

TikTok’s solutions delivered exceptional results for Photomyne’s Q4 campaigns:

• 41% Decrease in CPA: CPA significantly improved, demonstrating the effectiveness of TikTok’s optimization tools.

• 24.5% Reduction in CPC: Campaigns achieved more cost-efficient clicks while maintaining engagement.

• 500% Campaign Scale: Photomyne successfully scaled campaigns fivefold, all while maintaining KPIs.

By leveraging innovative ad technologies and tailoring strategies to the platform’s unique capabilities, Photomyne effectively reduced costs, increased campaign scale, and achieved high-quality in-app conversions.