Introducing the Data Connector Partner Specialty
Optimize your campaigns and measure their impact by partnering with top Data Connection experts.
Data Connections are the backbone of a successful advertising strategy on TikTok. They link your marketing data to TikTok’s system, which helps advertisers unlock measurement capabilities, optimize towards the desired ad campaign objectives, and create custom audiences on TikTok Ads Manager. Data Connections are key to unlocking higher engagement, better performance, and more substantial ROI on TikTok.
Introducing Data Connector partners
The TikTok Marketing Partners Program is thrilled to introduce the Data Connectors partner specialty under the Marketing Technology category. With three key focus areas—Lead Generation, Data Platforms, and Data Connection Developers—advertisers can now easily leverage partner integrations to maximize success on TikTok.
"As advertisers seek to improve their media performance, our partnerships with top Data Connection experts allow for more accurate measurement and optimization. Working with these partners helps advertisers get a clearer view of campaign impact and the strategic insights needed to boost performance."
Lead Generation Partners
Lead Generation Partners help advertisers capture high-quality leads and integrate into marketing CRM systems in real time. This reduces the need for manual work so businesses can focus on nurturing prospects and driving conversions.
Data Platform Partners
Data Platform Partners (commonly known as Customer Data Platforms) provide data management for advertisers across various use cases. Data Platform partners integrated with Tiktok enable advertisers to seamlessly onboard their advertising data to unlock ad measurement, optimization, and custom audience capabilities on TikTok.
Data Connection Developers
Tiktok Data Connection Developer partners provide advertisers with technical support for integrating their Data Connections on TikTok. By connecting advertiser data to Tiktok, advertisers are able to unlock measurement, optimization, and custom audience creation capabilities to maximize ad performance.
About TikTok Marketing Partners
The TikTok Marketing Partners Program recognizes ecosystem partners with a proven track record of success, with badges signifying expertise in specific domain areas. The program currently comprises four badge categories: Agency, Creative, Measurement, and Marketing Technology, each encompassing various specialties.
Our partners are rigorously vetted, ensuring you work with providers who meet TikTok's highest standards. Because each partner offers unique value propositions, you can select the partner that best suits your needs. We aim to facilitate partnerships that empower advertisers to get the most out of their campaigns—driving growth, improving ROI, and enhancing overall campaign performance.
Visit our partner directory to find the right partner for your region.
Visit directoryVisit the TikTok Marketing Partners website to be considered for the Marketing Partners Program.
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