American Eagle

The Objective

Increasing ROAS with catalog-based shoppable video ads

American Eagle, a popular clothing, active wear, and lounge wear retailer, has seen viral success on TikTok, while maintaining a consistent presence on the platform with advertising. The brand is always keen to trial and test new products with the TikTok team, and saw an opportunity to pilot a new solution to drive e-commerce sales.

Most recently, to promote their summer collection, drive discovery, and product sales, American Eagle was one of TikTok's first partners to pilot our newest e-commerce advertising solution—Video Shopping Ads.

The Solution

Testing new Video Shopping Ads

Through API integration, American Eagle selected a variety of products from their website catalog to promote in new, shoppable video ad formats designed to convert demand into sales. Video Shopping Ads meet buyers wherever they are in the buying journey, with fully automated features and smarter, more advanced technology to reach intent buyers.

American Eagle was an early tester of Dynamic Format, a new creative automation tool to serve relevant videos to users based on their intent levels. They also leveraged Dynamic Destination which automatically creates an ideal landing page for their ad based on a users intent to buy.

The Results

Maximizing performance

The results not only helped American Eagle drive sales of their summer collection, but also proved that Video Shopping Ads are an effective tool in driving sales and performance. As part of this campaign, American Eagle saw 40% higher ROAS, and the test drove greater efficiencies for the brand with 32% more efficient CPA.