Boucheron

The Objective 

Boucheron is the stylish and cutting-edge High Jewellery Maison. Since 1858, it has created jewellery to allow everyone to express their style and uniqueness. The brand wanted to raise awareness in Saudi Arabia, Qatar, United Arab Emirates and Kuwait, so they came to TikTok to run a reach campaign. 

The Solution 

Boucheron launched their first-ever TikTok campaign during Ramadan. The brand created In-Feed Ads with a reach objective and supported this with a Display Card – the first for a luxury jewellery brand on TikTok.

Boucheron also worked with TikTok creative partner, The Source, to deliver high quality creative at scale and to adapt it to the local market. The campaign was built in three ‘episodes’ referring to the main moments of Ramadan: gathering preparation, gaming by the poolside and introspection.

The Results 

The brand’s results were golden, achieving a reach of 16 million, a low cost-per-mile vs industry benchmarks at 1€ overall, and a click-through rate of 0.31%, proving the effectiveness of running relevant creative that was produced specifically for Ramadan.