Success Stories

Lingokids

Leveraging ACO to increase efficiency while maximizing campaign conversions

Lingokids Cover Lingokids logo

Lingokids stats

+47 %
Conversion Rate
+56 %
Conversions

The Objective


When it comes to learning the fun way, nobody does it quite like Lingokids. Engaging audiobooks, interactive video lessons and child-friendly navigation — the playlearning™ app is helping kids aged 2 to 8 years old unlock their potential. Parents too have taken to its highly intuitive interface. Reaching out to the larger Thai community in a targeted and engaging manner meant turning to a tool that would help them achieve this effortlessly — TikTok’s Automated Creative Optimization.


The Solution


ACO allows brands to upload images, videos, ad text and call-to-action buttons which are automatically combined to create multiple creative combinations. Ads are continuously explored and evaluated to detect the high-performing combinations of the creative assets.


Lingokids created two test ad groups - an ACO ad group and a non-ACO ad group. To ensure sample uniformity, they uploaded the same five videos for each group. For the ACO ad group, Lingokids uploaded three different ad texts and complemented them with three different CTAs, which included “Install Now,” “Download” and “Play Game” options. In total, the ACO ad group generated 45 ad creatives. Meanwhile, the non-ACO group had only one ad text and one CTA, the “Install Now” option for each video. In total, the non-ACO ad group had five ads.


Harnessing ACO allowed Lingokids to manage their ads more efficiently and drive customer acquisition by automatically identifying high-performing creative combinations. By automatically pausing low-performing creatives and replacing them with fresher, more engaging ads, Lingokids was able to increase quality ad traffic while preventing ad fatigue.


Lingokids case study image


The Results


Apart from helping Lingokids manage its ads seamlessly by reducing the time and effort required to update ads, ACO helped drive a 47% increase in conversion rate and a 56% increase in conversions. The convenience and cost-efficiency of the tool have encouraged Lingokids to power almost 100% of its ad groups using ACO.


On top of broadening kids horizons, Lingokids is also reaching out to new consumers in a hassle-free and cost-effective engaging manner thanks to TikTok.

Explore more solutions with TikTok for Business

creative solutions pathing pic

Creative

Learn more
Measurement-Image-1

Measurement

Learn more
Commerce Solution - Get Started images

Commerce

Learn more
01 / 03
creative solutions pathing pic

Creative

Learn more
Measurement-Image-1

Measurement

Learn more
Commerce Solution - Get Started images

Commerce

Learn more

Ready to get started?

Sign up for our newsletter

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it