Generating mass awareness for one of the world’s most trusted wound care brands whilst spreading an important message around diversity
Hansaplast is one of the world‘s most trusted wound care brands that offers smart products and innovations for everyday injuries. The brand came to TikTok to generate mass awareness and to spread an important message around the topic of diversity, while monitoring brand suitability through-out the campaign.
Hansaplast ran a suite of In-Feed Ads for this campaign, set up using TikTok Ads Manager and appearing natively in the For You feed. The brand collaborated with popular German creators @emulution , @lunasimao_ , @tashakimberly and @onkelbanju who featured in the In-Feed Ads speaking directly to camera about their experiences as a person of colour and the personal importance of skin tone products, while ensuring the content felt engaging and native to the platform.
To verify brand safety and suitability through-out the campaign, Hansaplast utilised TikTok’s IAS solution. Through this independent measurement partnership, advertisers can select Integral Ad Science within the TikTok Ads Manager platform to ensure their ads run near verified safe content, protecting brand reputation.
The Hansaplast campaign was extremely successful in hitting all of its objectives, achieving over 11 million impressions but most importantly, delivering a 97.8%-99.5% verified safe delivery rate across each week of the campaign. To top the campaign off, a brand lift study revealed a 23.9% lift in ad recall, indicating the Creator videos resonated extremely well with the TikTok audience. There was also a 9.9% lift in favourability and a 6.7% lift in purchase intent.
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