Redefining what it means to stay on top (of the feed) with TopReach

TikTok is the go-to destination for culture, news, and trends. In fact, 66% of TikTok users say it's the first place they visit to discover upcoming moments from both brands and culture, ranking it first among video and social platforms.¹

To capture this attention, we've unveiled a new ad solution, TopReach, that combines two high-impact ad placements to help brands break through the noise and stay on top—literally.

Introducing TopReach

TopReach consolidates two of our most highly visible ad placements—TopView (the first content people see when they open the app) and TopFeed (the first in-feed ad spot in the For You feed)—into a unified buying solution.

By combining these ad positions into a single buy, advertisers can capture 100% of the day's available audience with a guaranteed frequency of one impression per user.

For brands planning launches, tentpoles, or major awareness moments, TopReach is an effective way to scale impact beyond a single touchpoint, without the complexity of booking multiple placements separately.

Key benefits of TopReach

TopReach enables brands to reach 100% of the daily available audience by combining two of TikTok's most high-impact placements—TopView and TopFeed. A built-in frequency cap guarantees that each person sees TopReach ads only once within a 24-hour delivery period. This controlled frequency helps maintain a positive user experience while ensuring broad exposure.

TopReach is also optimized for reach efficiency, delivering unique reach at scale while lowering cost per reach (CPR). In our initial testing phase, we found that TopReach campaigns can, on average, drive 59% incremental reach at 3X lower CPR than buying TopView alone.²

Finally, TopReach simplifies the buying process by unifying TopView and TopReach into a single purchase. Advertisers no longer need to book placements separately or manage complex exclusion targeting, making it easier to maximize unique reach and campaign impact.

We wanted to give marketers more options with our most high-impact units, and by building TopReach they now no longer have to choose one or the other. They get the best of both placements in a single unified buy that allows you to maximize your reach potential on the platform for the biggest moments of the year for your business.

Dina Liu, Global Head of Brand Product Marketing

TikTok

TopReach in action

A major telecom provider aimed to drive mass awareness for its newest nationwide offering and holiday creative. It sought to maximize the visibility and impact of its television commercial creative by leveraging TikTok's high-impact ad placements.

The advertiser leveraged TopReach to achieve maximum unique reach in a single day within a single booking. With a controlled frequency of one impression per user, the campaign delivered an efficient cost per reach, 57% lower than the brand's usual TopViews. It also delivered outstanding Brand Lift results and 30% incremental reach, as measured by iSpot.

Maximize one-day reach with TopReach

TikTok is committed to continuously evolving its high-impact branding solutions to support business growth and meet advertiser needs.

Ready to learn more? Reach out to your TikTok sales representative to explore how TopReach can elevate your next campaign.

Sources:

1. TikTok Marketing Science, TikTok is the Home for Moments, conducted by EyeSee, February 2025

2. Internal TikTok Campaign Data, 2025; compared to minimum SOV TopViews