Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
In-feed video
TopView
Top Feed
Standard feed
Branded Mission
Spark Ads
TikTok Pulse suite
- Ad formats /
- In-feed video /
- Top Feed /
About Top Feed for Reach & Frequency Campaigns
Top Feed is a feed type option for Reach & Frequency campaigns that places your video ad into the first in-feed ad slot.
Note: Reach & Frequency buying is currently only available to qualified customers. Please contact your sales representative for more information. Learn more about Reach & Frequency.
Benefits
We highly recommend enabling Top Feed for your key branding moments due to its premium position and predictability.
Premium position: As the first ad shown after the initial organic videos, Top Feed ads are in a premium position to generate mass awareness.
Predictability: As a Reach & Frequency campaign, Top Feed ads benefit from advanced reservation and frequency management capability.
How to select Top Feed for Reach & Frequency campaigns
You select Top Feed within the Feed type options for Reach & Frequency campaigns. Learn how and where within the instructions for how to create Reach & Frequency campaigns.