Top Feed is a feed type option for Reach & Frequency campaigns that lets you control when your ad appears in someone's TikTok feed. When you enable Top Feed, your ad will occupy the first in-feed ad slot that appears on someone's TikTok feed. Top Feed contrasts with Standard Feed, which places the ad in any in-feed ad slot.

Note: Reach & Frequency buying is currently only available to qualified customers. Please contact your sales representative for more information. Learn more about Reach & Frequency.

Benefits

We highly recommend enabling Top Feed for your key branding moments due to its premium position and predictability.

• Premium position: As the first ad shown after the initial organic videos, Top Feed ads are in a premium position to generate mass awareness.

• Predictability: As a Reach & Frequency campaign, Top Feed ads benefit from advanced reservation and frequency management capability.

How to select Top Feed for Reach & Frequency campaigns

You select Top Feed within the Feed type options for Reach & Frequency campaigns. Learn how and where within the instructions for how to create Reach & Frequency campaigns.