Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
In-feed video
TopView
Top Feed
Standard feed
Branded Mission
Spark Ads
TikTok Pulse suite
- Ad formats /
- In-feed video /
- Top Feed /
About Top Feed for Reach & Frequency Campaigns
Top Feed is a feed type option for Reach & Frequency campaigns that places your video ad into the first in-feed ad slot.
Note: Reach & Frequency buying is currently only available to qualified customers. Please contact your sales representative for more information. Learn more about Reach & Frequency.
Benefits
We highly recommend enabling Top Feed for your key branding moments due to its premium position and predictability.
Premium position: As the first ad shown after the initial organic videos, Top Feed ads are in a premium position to generate mass awareness.
Predictability: As a Reach & Frequency campaign, Top Feed ads benefit from advanced reservation and frequency management capability.
How to select Top Feed for Reach & Frequency campaigns
You select Top Feed within the Feed type options for Reach & Frequency campaigns. Learn how and where within the instructions for how to create Reach & Frequency campaigns.