Run healthy wellness campaigns on TikTok
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Why advertising here works
Health-conscious community
93% of TikTok users say it is important to prioritize their own and their family's health and wellness.
Source
TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023. [Q7]
Be discovered
38% of TikTok users watch content related to health and wellness at least once a day or more.
Source
TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023. [Q12]
Inspire action
35% of TikTok users interested in health content say they have made a purchase after seeing a video with health content on TikTok.
Source
TikTok Marketing Science Custom Healthcare Interests Survey via Suzy, February 2023. Base: Respondents 18+ who say they are interested in Healthcare Content on Social Media [P2Q11][Q10]
Supplements, oral hygiene products and OTC pain medicines are the most frequently purchased wellness product categories on TikTok.
Source: TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023
Solutions for every health and wellness campaign
Drive sales
Brand building
Measure success
GMV Max
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GMV Max
틱톡 숍의 총 투자수익률 극대화
총 상품 판매량과 ROI를 극대화하도록 고안된 AI 기반 솔루션으로 틱톡 숍 캠페인을 자동화하세요. 제품, 크리에이티브, 예산만 선택하시면 나머지는 GMV Max가 관리해 드립니다.
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