Zapp

The Objective

Zapp is one of the leading delivery service apps in Europe, providing its customers with 24-hour access to life’s essentials – direct to their doors. To help them attract brand new customers in the UK, while encouraging first-time orders, the brand came to TikTok to run a Gift Code Sticker campaign.

The Solution

Together with Brainlabs agency, Zapp set up a series of In-Feed Ads using TikTok Ads Manager. Due to Zapp having a limited number of TikTok specific creatives, the performance of the original In-Feed Ad had dropped due to ad fatigue. Because of this, it was recommended to also test the same ad creative but using a Gift Code Sticker on top of it. The Gift Code Sticker Interactive Add-on works by enlarging the appearance of the gift code details on top of an In-Feed Ad. It also facilitates code copy and redemption, helping to drive more clicks and conversions with the gift code.

The Zapp ads appeared across specific UK cities’ For You feeds, and featured enticing footage detailing the benefits of Zapp, and examples of products that can be ordered through the app. A call to action then encouraged app download, as well as first order placement using the TikTok-specific gift code.

The Result

The addition of the Gift Code Sticker during the Zapp campaign drove an incredible uplift in results. When compared to the previous ad, without the Gift Code Sticker, Zapp saw a 733% increase in app installs, an 83% reduction in cost per install and a 481% increase in conversion rate. The number of clicks also increased by 43% and impressions increased by 36%,  showing just how engaged the TikTok community were with the gift code promotion

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