Mango

The Objective

Mango, the leading Spanish fashion company, wanted to drive awareness for its new Camille Charrière x Mango capsule collection, so the brand came to TikTok to run a traffic campaign.

The Solution

Having previously focused on traffic campaigns optimised for clicks, Mango considered that there was still margin for further results optimisation, so instead ran a traffic campaign optimised for 'landing page view', as recommended by TikTok to improve campaign performance. The brand also focused on broad targeting and interest targeting for the campaign and used Spark Ads to reach the TikTok community, driving traffic to the brand's website.

Using this new campaign strategy and working with an agency called Adsmurai, Mango highlighted its trendy and daring style to celebrate the return of fun and carefree parties with creative that was upbeat and engaging.

The Results

Mango's results were showstopping, achieving great performance for their landing page view campaign when compared against the previous results. The brand saw a 533% increase in web sessions, at a 83% reduction in cost per web session.