MoboReader

The Objective

Attracting target audiences in the US and improving ad performance

Moboreader is an online global reading platform that allows users to read free e-books and web novels through an app or on the web. Aiming to grow its user base in the US, Moboreader came to TikTok leaning on its massive traffic and high engagement with users. Moboreader intended to improve the performance of its TikTok advertising in a cost-efficient manner.

The Solution

Working with a TikTok API partner for efficiency and scale

Moboreader worked with HuntMobi, a TikTok partner, to leverage their TikTok Marketing API integration. By working with HuntMobi's platform, Moboreader was able to streamline campaign operations, drive performance and scale efficiently.

Firstly, through the integration with HuntMobi, Moboreader was able to produce and launch TikTok-friendly ad creatives seamlessly with just a few clicks of a button, thereby reducing time.

Also, with the comprehensive data-driven insights available through HuntMobi's integration, Moboreader was able to optimize their TikTok campaign by giving a sneak peak of the novels to users while they scroll through the TikTok In Feed Ads or the video. This way, users could interact with the TikTokIn-Feed Ads more actively as they were served an engaging reading experience. In this way, TikTok users were more willing to download Moboreader on their mobile phones, dramatically improving app install conversions.

From a bird's eye view, overall operational efficiency was also achieved for the advertiser. Thanks to the TikTok Marketing API integration with HuntMobi, the advertiser was able to launch TikTok campaigns easily from the partner platform, which saved them time and helped streamline their overall marketing operations with ease.

The Results

Reducing friction and unlocking business growth

By tapping into the power of TikTok and working with a TikTok ecosystem partner, Moboreader was able to reach and engage its target audiences in a cost-effective way, increasing conversion rates by 30%. The TikTok integration on HuntMobi allowed the advertiser to make more informed data-driven decisions, which helped improve user traffic quality by 35%. Ad creation and launch efficiency also improved by 5 times.

With the success of this campaign, Moboreader is now further incentivised to continue leveraging TikTok and its ecosystem partners to further grow its business at a broader scale.