Vitamasques

The Objective

Enhancing performance and streamlining creative production with Carousel ads

The brand's initial intention was to create innovative and affordable skincare products for every skin type and to instill confidence in users. Ninety-five percent of their products are vegan.

Vitamasques' in-house paid social team has always kept up with the innovation of TikTok's advertising products. After the launch of Carousel, they immediately tried this new product. The initial goal was to minimize barriers to creative generation, allowing the use of existing image materials to produce many advertising creatives.

The Solution

Using Carousel to showcase multiple products and tell a complete story

The team aimed to showcase multiple SKUs within a single ad using Carousel. By doing so, they effectively leveraged the format to tell a cohesive brand and product story.

The Results

Surpassing performance goals with the power of Carousel ads

All Carousel campaigns have shown substantial performance improvements compared to Video ads: 1) The CTR of Carousel is twice that of Video; 2) The CPA of Carousel is only 30% of Video; 3) The CVR of Vitamasques' Carousel ads is approximately three times the average of TikTok video ads.

Tips & Takeaways

• Highlight Multiple SKUs with Carousel Ads: Vitamasques effectively used TikTok Carousel Ads to showcase multiple SKUs in a single ad, creating a cohesive and engaging product story.

• Streamline Creative Production: By leveraging a single creative for multiple products, Vitamasques simplified its production process while achieving better performance.

• Focus on High Engagement Formats: The Carousel format proved to be an excellent way to capture attention and drive higher engagement, leading to improved CTR and CVR results.