Bushbalm

The Objective

Promoting body care products and boosting sales

Bushbalm is a natural skincare company specializing in bikini and body care products. For this campaign, the brand sought to drive awareness and boost sales of their Summer Collection best sellers amongst audiences interested in health and swimwear. To do this, Bushbalm became one of the first advertisers to trial Video Shopping Ads, one of TikTok's newest e-commerce advertising solutions.

The Solution

Leveraging Video Shopping Ads to drive product sales

To drive awareness of their bikini and body care products, Bushbalm leveraged Video Shopping Ads to promote their Summer collection best sellers, targeting audiences interested in health and swimwear.

Bushbalm found that their native video ads in combination with Video Shopping Ads' Product Cards were most effective in driving traffic to its online store. The brand reached its desired audience and boosted sales, enjoying a 64% increase in ROAS vs their previous campaigns.

The Results

Effectively and efficiently driving sales

Video Shopping Ads proved to be an effective tool for Bushbalm to drive sales of their Summer Collection best sellers. The campaign yielded 36% higher ROAS and greater efficiencies with 28% more efficient CPA.