TikTok For Business awarded 'B2B Brand of the Year' at The Drum Awards 2021

November 23, 2021

TikTok For Business has been named 'B2B Brand of the Year' at the Drum Awards for B2B 2021.

IMAGE drum-awards-b2b-brand-2021

We are proud to announce that TikTok For Business has been named 'B2B Brand of the Year' at the Drum Awards for B2B 2021. Held annually, The Drum Awards is a global awards program which recognizes best practices from the marketing and communications industry. This award recognizes TikTok For Business for its successful relaunch as a global brand and platform, revamped digital and social channels, and other strategic initiatives that have changed the way that both marketers and audiences see advertising.


TikTok For Business was relaunched as a brand in June 2020 with a bold call for marketers, advertisers, and businesses large and small to trade out traditional marketing and unlock their creative side.


The launch campaign introduced audiences to TikTok's new and improved B2B brand, TikTok For Business. The name change, and the campaign behind it, told the why story of our rebrand: Audiences are asking for something different from advertisers, and TikTok For Business is that something different.



The award also recognizes TikTok For Business for its overall efforts to support businesses and help them drive real results. In May 2021, TikTok launched #SpotlightAPI a two-month campaign highlighting API-owned small and medium businesses with high-visibility media placements, education workshops, and community support, and networking opportunities. More recently, TikTok For Business partnered with Ad Age Studio 30 to publish the AdAge + TikTok Holiday Tool Kit a one-stop shop featuring a wide range of information to help small businesses get ready for the holidays on TikTok.


After a year of successful campaigns, TikTok For Business has changed the way that both marketers and audiences see advertising, and the industry has taken notice. TikTok was ranked #1 in AdAge's annual Marketers of the Year and #1 for ad equity globally in Kantar's Media Reactions in both 2020 and 2021.Nielsen's Authenticity Study also found TikTok's branded content to be the most "genuine and entertaining" to social audiences.


See the rest of the winners here.

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it