Pioneering Efficiency: How Vodafone Streamlined Creative Production with TikTok's Digital Avatar Creative Solutions
Vodafone’s performance team was looking for a way to streamline the production of creative assets that would fit their brand image and minimize the production process for creatives suitable for the TikTok platform.
Digital Avatars, part of TikTok's new AI suite TikTok Symphony, were introduced. The TTCX partner agency produced content and made quick, customized edits to the avatars. This approach created cost-effective assets without traditional casting, while maintaining the human element crucial for performance. By developing multiple avatars aligned with Vodafone's brand image and voice, Vodafone became the first Turkish company to integrate this solution into their always-on campaigns.
The implementation of AI Avatar solutions allowed Vodafone to significantly reduce costs and enhance campaign efficiency. The campaign's key outcomes included:
45% Lower CPL vs. Other Channels Branded Assets (Premium Segment Campaign)
4% Lower CPL vs. Other Channels Creator Assets (Mass Segment Campaign)
24% Lower CPL vs. Branded Assets within TikTok (Mass Segment Campaign)
50% Higher Visit to Lead ratio vs. Branded Assets within TikTok
The content we produced with “Digital Avatar” - developed by TikTok- enabled our brand to build a more stronger bond with our target audience. Thanks to its AI-based structure, our content production process was accelerated and allowed us to diversify our content with rich concept and cast options.
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