Edikted

The Objective

Setting the Stage for Fashion Forward Marketing

Edikted, a fast-growing fashion brand known for its bold and trendy designs, has become a favorite among Gen Z shoppers.

Recognizing the need to meet their audience where they spend the most time, Edikted embraced TikTok Shop early on. This seamless blend of entertainment and eCommerce quickly became a cornerstone of the brand's revenue strategy.

When TikTok Shop launched its New Arrivals Campaign, Edikted saw a prime opportunity to increase their reach, connect with a new audience, and boost sales. The campaign, designed to highlight fresh products while leveraging TikTok’s content-first commerce model, perfectly aligned with Edikted’s goals of expanding brand awareness and driving growth

The Solution

Weaving a Comprehensive Marketing Strategy: Blending Paid and Organic

To maximize the campaign’s impact, Edikted balanced the precision and scale of paid Shop Ads with the authenticity and reach of creator-driven organic content:

1. Shop Ads

• Scaled high-performing ad campaigns to drive traffic to their TikTok Shop, ensuring maximum visibility throughout the campaign period.

• Optimized ad targeting to reach a broad yet relevant audience, ensuring each impression contributed to both reach and conversions.

2. Affiliate Marketing

• Increased collaborations with content creators to produce engaging, authentic content that significantly boosted the campaign’s visibility.

• Focused on driving organic discovery by tapping into creator-led product endorsements, which built trust and boosted consumer engagement with the brand.

This cohesive marketing approach aligned with TikTok’s unique strengths, driving awareness, engagement, and conversions simultaneously.

The Results

Setting New Benchmarks for Fashion on TikTok

Edikted’s comprehensive strategic approach delivered transformative results during the campaign, setting new performance records for their TikTok Shop:

• 111% increase in Gross Merchandise Value (GMV)

• #1 ranking in GMV for Fashion during the campaign period

• 98% increase in orders

• Over 1 million visitors in just 5 days

By harnessing TikTok’s unique ability to seamlessly blend commerce and entertainment, Edikted has created a blueprint for other fashion brands looking to thrive on the platform.