XSide
TikTok’s Impact on XSide’s Try-On Revolution in Türkiye
The Objective
XSide aimed to boost awareness and drive sales by leveraging TikTok’s organic FashionTok conversation.
XSide, a sub-brand of LC Waikiki, sought to enhance the perception of its trending products and increase conversions by utilizing TikTok’s unique ad solutions. By sponsoring the #trendkombinler campaign, XSide wanted to establish itself as a trend-driven fashion brand, engaging audiences through interactive and immersive experiences.
The Solution
A Full-Funnel Strategy Utilizing TikTok Ad Solutions and newly launched product TikTok Symphony Try On
To execute this, XSide adopted a multi-layered strategy that combined media, creative, and measurement perspectives to maximize impact. From a media perspective, they implemented a full-funnel approach by leveraging Sponsored Mission, App Promotion, and Catalog Campaigns in parallel, ensuring broad reach, engagement and sales. From a creative perspective, they developed an end-to-end creative strategy, integrating TikTok Creator Exchange, and TikTok Symphony’s Try-On feature, making XSide the first brand in Turkey to implement this media-first usage. Lastly, from a measurement perspective, they focused on assessing the campaign’s effectiveness by tracking key branding KPIs such as Ad Recall, Awareness, and Recommendation using Brand Lift Studies (BLS), ensuring data-driven insights and performance evaluation.
The Result
The campaign delivered exceptional engagement and conversions, proving the effectiveness of TikTok creative solutions for fashion brands.
• +6.2 % increase in brand awareness, demonstrating strong audience engagement.
• +2.6% higher CTR in Symphony Try-On ads compared to the campaign average
.• +2.5x higher ROAS compared to other platforms.
• +38% ROAS improvement compared to previous averages.
These results positioned XSide as a pioneer in TikTok’s Try-On revolution in Türkiye, effectively transforming engagement into measurable business impact.
At Xside we are committed to delivering innovative and compelling shopping experiences. In our recent campaign on TikTok, we became the first brand in Türkiye to use the Symphony Try-On feature. Furthermore, by employing a comprehensive, full-funnel strategy, we achieved a +6.2x increase in brand awareness, a +2.6x higher CTR in Symphony Try-On ads compared to the campaign average and a +2.5x higher ROAS compared to other platforms. This integrated approach allowed us to engage trend-savvy consumers in a unique way while reinforcing our position as a pioneering brand in the market. The results we’ve seen not only enhance our digital presence but also showcase our commitment to staying ahead of the curve in the fashion industry.
