Promote your app

Tap into long-term app growth with TikTok

Turn TikTok's unparalleled user engagement into your app's growth engine by engaging users, elevating retention and boosting long-term value.

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Why advertising works here

Get discovered

Lower cost per install

TikTok-driven Cost Per Installs (SKAN) are 95% lower than on other platforms.

Game

Higher engagement

TikTok-driven app installs result in 59% more in-app engagement during their first week compared to other platforms.

Active Community

Stronger retention

TikTok-driven app installs experience a 39% lower uninstall rate compared to other platforms.

Solutions and strategies for growing your app

Smart+
App retargeting
TikTok Symphony

Automated growth at every stage

Smart+ is TikTok's AI-powered tool that automates ad targeting, bidding and creatives to optimize campaigns, delivering the right ad to the right person.

Smart+

Automated growth at every stage
Smart+ is TikTok's AI-powered tool that automates ad targeting, bidding and creatives to optimize campaigns, delivering the right ad to the right person.

App retargeting

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Drive lifetime value
TikTok’s retargeting capabilities ensure users stay engaged long after the first install, maximizing lifetime value with tailored messages that re-engage users based on their app activity.

TikTok Symphony

Creative that converts
Symphony helps you easily create dynamic content that resonates with TikTok’s audience, driving not just installs but long-term user engagement.

Power long-term app growth

Make installs seamless

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Use the App Profile Page, an instant page experience designed to enhance iOS 14 Dedicated Campaigns for app installs.

Optimize post-install actions with AEO

Focus on high-value users with VBO

Create ad content that shows off your app

Connect with TikTok trends

#fashion

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.

Stick to a structure

Think TikTok-first

App promotion success stories

Bolt UK

The European app company saw a 1,977% relative lift in app installs using TikTok's Conversion Lift Study measurement solution.

Lookpin

The Korean fashion app used Spark Ads, Interactive Add-Ons and App Profile Page to drive a 150% increase in app downloads and 9.6% conversion rate.

WeShare

The German electric car-sharing company improved cost per install and boosted conversion rates using In-Feed Ads paired with App Profile Page.

Socialpoint

The mobile game company leveraged Value-Based Optimization to achieve a 1,068% increase in first-time app buyers and 65% decrease in cost per install.
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Ready to promote your app with TikTok?

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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