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Level up your game on TikTok

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Why advertising here works

A top destination for gaming content

50% of daily users on TikTok watched gaming-related content in 2022, amounting to over 3 trillion views.

Source

Diverse and engaged audience

82% of gamers on TikTok play games weekly.

Source

Supercharged business impact

After seeing gaming content on TikTok, 41% downloaded the game and 36% purchased to play.

Source

Solutions for every gaming campaign

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Leave a lasting first impression

Make an impact with the first ad a user sees when they open the app.

TopView

Leave a lasting first impression
Make an impact with the first ad a user sees when they open the app.

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Stay close to the heartbeat of culture
Join in on the magic of the For You page with contextual, brand-suitable ad placements next to the top 4% of trending content.

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From indie studios
to top publishers

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Niantic (company)-Logo.wine
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Gaming marketing success stories

HOMA

HOMA launched "Clean It!" achieving 2.5M installs, 55% lower CPI, and 60% higher CVR. How? Using TikTok Creative Challenge, App Event Optimization, and Value-Based Optimization.

See case study

Game District

Game District launched "My Supermarket Simulator" which reached #1 on Android, 10.84% CVR, and 30% higher D7 ROAS. Game District utilized TikTok's NTL program, and creative solutions available in TikTok One to drive downloads and revenue.

See case study

Whatwapp

To promote their Scopa game, Whatwapp leveraged TikTok's Smart+ feature, resulting in a +16% increase in Day 1 retention, a +15% boost in conversion rates, and a -14% reduction in cost per install (CPI) on Android. These results show Smart+'s impact on boosting user acquisition and cost efficiency.

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Pixelvoid Games Ltd

Pixelvoid Games Ltd achieved 800% global scale growth and a 4X increase in daily revenue retention for Skins Clothes Maker by leveraging TikTok LiveOps program.

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Resources to power your gaming campaign

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Create your account

Create your account on Ads Manager to start creating, publishing, and measuring campaigns today. Already have an account? Login

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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