Four new Promote tools to help drive discoverability

Businesses like yours face new challenges all the time, and your success depends on finding the right approach to hitting your goals. To help you do it, we're proud to announce four new Promote features that help small businesses hit more goals, smarter.

Small businesses of every kind are already using Promote to help bring their big dreams to life. Business owners looking to build awareness and drive revenue use Promote to turn their organic content into ads, and love its easy setup, powerful targeting, and practical analytics. If you haven't already dug into Promote to see what it can do for you, you should get started.

Now Promote can help you:

• Drive more visits to your TikTok page

• Get more messages from potential customers

• Boost other creators' content

• Target your audience by location

Read which new features may be just right for you, how the Promoted content looks to your viewers, and tips on how to make them work for your business.

Drive deep discovery with more profile views

You're confident that if more people discovered your business and what sets you apart, they'd fall in love with your brand. And that's what Promote's new "more profile views" goal is designed to help you do— lead your audience from your video to your profile, where they can really see what makes you special.

When a viewer sees a video you Promote with the "more profile views" goal, they'll see a can't-miss CTA driving to your profile.

Who is the Promote "more profile views" goal right for?

If you're creating great videos that tell your brand's story or show off a range of products or services, Promote's new "more profile views" goal may be just what you need to drive brand love.

Are you an investment coach?

Promote a video highlighting your successes or principles to drive potential customers to your profile, where your videos build even more trust.

Are you a health and wellness specialist?

Promote a video explaining your practice, and interested customers will find more videos covering a range of related topics—and your contact information— in your profile.

Spark deeper engagement with more messages

Quality leads can be like gold for small businesses—precious and rare. Promote's new "more messages" goal now helps turn more of your target audience into potential leads, right in your TikTok inbox.

When one of your viewers sees a video you Promoted for more messages, viewers see your content and a CTA button that says "Send message" and leads them to compose a message.

Who is the Promote "more messages" goal right for?

Businesses who rely on interaction with customers to make their sales, including service businesses, B2B brands, and businesses who take custom orders, may benefit from this goal.

Are you an artist?

Boost commission inquiries by using the "More messages" goal with videos that show off your coolest custom work.

Are you a hairstylist, makeup artist, or nail specialist?

Use the "More messages" goal so customers can schedule appointments or ask about your products.

Build brand love by boosting creators' content

Healthy businesses help amplify their biggest advocates, and small businesses are working with TikTok creators to do it. Now, Promote for others lets you spread their message even further.

They popularize trends, entertain the billions or their own particular niche, and know what their audience loves. Small businesses like yours are enlisting creators to produce and share videos that leverage the relationship they have with their audience to boost brand awareness and trust.

To work with a creator, you can use the TikTok Creator Marketplace to search for the exact kind of creator for your brand and goals—or try reaching out to one of your favorites directly.And once your creator publishes their content, our new "Promote for others" feature allows you to Promote it like you would any of your videos or LIVE videos, helping you put it in front of more of the viewers you want to target.

And Promote for Others allows you to easily track the powerful campaign analytics in your own dashboard.

Who is Promote for Others right for?

If you're working with creators now or are interested in how they can make an impact on your business, Promote for Others can help. You just need to request the creator's authorization to Promote their content, then pick their video or LIVE event you want to boost, then set up the campaign with your own goals, targeting, and budget.

First, you'll need to request permission from the creator whose content you want to Promote.

To do that, go to your Promote Central page, and tap "Permissions."

Search for the creator whose content you want to Promote, select them, then tap "Send request."

You'll receive a notification letting you know you know when they approve you.

Once they approve the request, you can Promote their content like you would any of your own. Just find the video or LIVE you want to Promote, and start the campaign.

Get in front of the right audience with location targeting

Promote users have the power when it comes to how they target their campaigns. With Promote, you've been able to either let TikTok pick the audience for you or create your own custom audience by choosing who you want to reach based on gender, age, and their interests.

Who is location targeting right for?

Location targeting is likely a best fit for businesses with a brick-and-mortar storefront, restaurants, and service-based businesses who serve limited areas. This smarter targeting helps show your content to more viewers closest to your business, meaning your campaigns may be more efficient.

These new Promote features can help you get discovered by more of the people you most want to reach, making it easier for you to hit your goals, smarter. You've got the details, so open the app, and consider putting them to use for your business now.

Looking for even more details on how to use Promote to help grow your business? Check out our latest educational video series on YouTube.