C Home Car Center

The objective

In the competitive world of automotive sales, standing out takes more than just being seen. It requires earning trust and turning interest into action. Recognising this, C Home Car Center turned to TikTok’s dynamic ecosystem to achieve both — engaging authentically with potential buyers while driving performance at scale.

The solution

As a top-of-funnel strategy, C Home Car Center first activated the Community Interaction objective — a format designed to drive traffic to their profile and grow a loyal follower base. This helped boost visibility while fostering authentic connections with potential buyers.

To complement this lower in the funnel, the brand implemented Smart+ Lead Generation, an AI-powered solution that simplifies campaign setup and optimises delivery in real-time. Paired with Instant Form, this approach enabled C Home Car Center to efficiently capture high-quality leads and reach audiences who are more likely to take action. It proved especially valuable for a performance-driven brand looking to scale lead generation in a streamlined, cost-effective way.

The result

By adopting Smart+ Lead Generation with Instant Form, C Home Car Center achieved a 14% increase in Conversion Rate (CVR)* and a 72% reduction in Cost Per Action (CPA)*. Most notably, the campaign delivered a 4.9x higher Conversion Volume* compared to non-Smart+ setups. These outcomes highlight the power of full-funnel strategy, combining upper-funnel formats that build brand presence with lower-funnel tools that capture leads. Together, they enabled C Home Car Center to turn interest into intent, and engagement into tangible business growth. 

*Performance based on a comparison between Smart+ and non-Smart+ for Instant Form only, during the campaign period from 9 May 2025 to 7 June 2025.