Three tips for small businesses to get started on TikTok

If your business isn't on TikTok yet, it might seem overwhelming to think about getting started. Maybe you don't know where to start, or have limited time and resources outside of running your business. But here's the good news: creating content on TikTok is easy, and the payoff for your business could be huge.

Ready to get started on TikTok? Check out our short video series of tips for small businesses. These bite-sized videos will show you how easy getting started on TikTok is, from creating a Business Account to making your first TikTok video!

1. How to create a TikTok video in 7 steps 

Want to learn how to create a TikTok video? It's easier than you think! Just follow the seven simple steps in the video.

1. Open the TikTok app and tap the '+' sign at the bottom.

2. Record footage or upload your own videos and photos.

3. Choose a sound.

4. Click 'Adjust clip' to edit your video.

5. Add text and transitions.

6. Write a short description and add hashtags to make it discoverable.

7. Post your masterpiece!

See all the tools and resources available to small businesses on TikTok.

2. How to create a TikTok Business Account

A Business Account is the home for small businesses on TikTok. When you sign up for a free Business Account, you get the added benefits of using Promote to boost your content, detailed analytics, access to the Creative Hub, linking your website and email, scheduling your posts, and more!

Once you are signed up with a personal account, you can easily switch to a Business Account anytime in just a few taps. Watch the video to learn how to create a TikTok profile and convert it to a Business Account.

1. Open the TikTok app.

2. Tap the 'Profile' icon to sign up.

3. Enter your birthday and phone number.

4. Once you have an account, tap on 'Settings and privacy'.

5. Select 'Manage account'.

6. Click on 'Switch to Business Account'.

7. Select the attributes that best describe your company.

8. You're now upgraded to a TikTok Business Account!

Learn more about Business Accounts and creating ads on TikTok.

3. How to create a TikTok Ads Manager account

Ready to take off on TikTok? You don’t need a big budget to make a big impact. You can create a TikTok ad in minutes and get discovered by even more customers.

With an Ads Manager account, you can target the customers you want, track and measure results, and drive awareness and sales. Flexible budget options make it easy for any business to get started.

Check out our video tutorial on how to set up a TikTok Ads Manager account.

1. Visit the Ads Manager sign up page.

2. Fill in your details then click 'Send code'.

3. Enter the verification code sent to your email or phone.

4. Tap 'Sign up'.

5. Fill in your business info and correct time zone (it can't be changed later).

6. Click 'Register'.

Set up an Ads Manager account and a Business Account today.

TikTok celebrates small businesses and authenticity

TikTok is where realness and authenticity are celebrated every day. Here, you don't need to worry about creating flawless content. Come as you are, and leave perfection on the other platforms.

Even if you're new to TikTok, we've got all the tools you need to quickly and easily debut your business to the TikTok community. Tap into your target audience (yes, even that super niche one) that's already on TikTok waiting to discover your business.

Get started today!