DMA geo-targeting enabled for businesses on TikTok

Businesses on TikTok have found creative ways to be their authentic selves while finding unique opportunities to connect with a community that is thriving and engaging. Our platform provides businesses of all sizes a way to reach new audiences they otherwise would not have been connected with before. We're excited today to introduce Designated Market Area (DMA®) geo-targeting to support the businesses that choose TikTok as its home for advertising and marketing. DMA is a registered trademark of, and the DMA boundaries and DMA data are copyrighted by, Nielsen.

Businesses have a space to express creativity on TikTok. When they show up on TikTok, they are a part of the community, bringing joy, education, and entertainment to their customers. We want to enable businesses to do more of this with DMA geo-targeting - captivating a highly-engaged audience in a safe and secure way. A DMA region is a group of counties that form an exclusive geographic area. There are 210 DMA regions, covering the entire continental United States, Hawaii, and parts of Alaska.

DMA geo-targeting provides businesses who want to reach customers and users in the United States with more granular location targeting options, tapping into more opportunities across enterprise, mid-market, and SMB businesses. DMA geo-targeting uses standardized geographic areas so businesses can share more relevant, interesting and impactful content with their customers in geo-targeted areas, saving them time and resources.

The businesses that we see having the most success are those that embrace the creativity and authenticity of their TikTok community. With DMA geo-targeting, we hope that businesses who choose to join and participate in the TikTok community can further localize their advertising so that they are reaching the people who matter most to them.

The launch of DMA geo-targeting on TikTok is part of our celebration for small businesses throughout the month of May. Check out the hashtag #supportsmallbusinesses on TikTok to see some favorite small businesses people love. Additionally, we're hosting a four-part series on Club House every Friday throughout May at 11:00 am EST to highlight a few small business owners across the country on how to get started on TikTok, find their communities and thrive. See our newsroom blog post for more details on #supportsmallbusinesses.