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Introducing TikTok's education program for creative agencies

April 06, 2022

TikTok's Creative Agency Partnerships (CAP) team is excited to share that we've created an initiative just for creative agencies!

CAP University: TikTok's education program for creative agency partners

As a creative agency, you know that in order to stay relevant, you need to continually rediscover your creativity—honing your skills, learning new tools, and tapping into the torrent of culture and content where the best ideas take shape. TikTok's Creative Agency Partnerships (CAP) team is excited to share that we've created an initiative just for you, a custom learning program exclusively for creative agencies who want to become TikTok experts. After completing the program, you'll be able to lead your clients into this new frontier of marketing with authority and fluency—and a lot of fun!

You know that something about traditional marketing is no longer working. Our agency partners recognize that TikTok helps facilitate creativity and joy for users, brands, and creators, but we know you want a better understanding of how to plan and concept specifically for our platform.


By now, most TikTok users understand the value of combining advertising, entertainment, and commerce. But one question remains for those who want to utilize the platform to its fullest: Where to begin? Introducing CAP University, a curriculum that will teach you everything you need to know to get started on TikTok—without the midterms or tuition.

Class is in session

The goal of CAP University is to inspire next-level creative content on the world's fastest-growing entertainment platform. After completing the program, enrollees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients' business forward. Most importantly, enrollees will have a newfound understanding of the creative possibilities on and off the platform.


Here's what to expect from the first semester at CAP University:


> TikTok 101. CAP University starts with the numbers. This lesson is packed with foundational statistics and data that all creative agencies should be familiar with to lead their clients with confidence and authority. It also includes examples of best-in-class creative work to inspire enrollees to imagine what's possible.


> TikTok: From Briefing to Pitching. A TikTok-first mindset requires a different strategy from other marketing channels, and that begins at the briefing stage. From Briefing to Pitching will explain how to think about and communicate ideas made specifically for the platform.


> Concepting and Creating for TikTok. This course takes all the trends, patterns, and learnings from the past year and distills them down to platform best practices to inform concepting and creating. We'll share how big ideas manifest on the platform through the core principles of TikTok.


> Trends and Music Licensing. While we can't predict the next trend, this class will dissect the anatomy of a trend, explain how to lean into these trends, and how to respond to them with agility. This class will also answer our most commonly asked questions about music licensing.


> Collaborating with Creators. Creators are the lifeblood of the platform. They participate in and create trends, hold a tremendous amount of influence, and continue to push the boundaries of creativity and joy on TikTok. This course will teach the basics of working with creators and highlight our native tool, the TikTok Creator Marketplace.


Enroll Before Spots Fill Up

CAP University courses will be hosted as live webinar sessions, so agencies have the benefit of learning from anywhere. And after completing each lesson, enrollees have the opportunity to sign up for a live office hours session with TikTok's CAP team! During these sessions, you can ask individual questions about the platform, your agency's strategies, trends, and more. Grab your spot below!

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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