Announcing the IL winners of the TikTok Ad Awards 2025!

Creativity, culture, impact.

The TikTok Ad Awards 2025 celebrate the campaigns that set the bar for TikTok first advertising in Israel, proving that bold ideas and smart strategy go hand in hand.

Last night, in a vibrant ceremony in Tel Aviv, we awarded the brands and agencies across Israel who pushed creative boundaries, tapped into culture, entertained the TikTok community and delivered standout results. The Ad Awards brought together the best of Israel’s creative and marketing industry to recognize work that truly understood the power of TikTok.

Each winning campaign stood out for its creativity, platform native execution and ability to connect with the community in a meaningful way. From storytelling that blended nostalgia with modernity to performance work that refused to compromise creativity, this year’s winners set a new benchmark for what success looks like on TikTok.

Read on to discover this year’s winners and dive into the campaigns that captured attention, emotion and impact across Israel!

Greatest Branding

Honoring campaigns that unlocked standout branding through bold creative and platform fluency.

Niki The Sausage – Tirat Zvi | Havas Blink

Bold, surprising and impossible to scroll past.

In a sea of content, standing out requires cultural intuition and bravery - and this campaign had both. Tirat Zvi turned a simple product into a cultural moment, combining humor, a sharp understanding of Gen Z tone and a TikTok ready twist that made the content instantly memorable.

Fun, fast paced and fully aligned with the platform’s creative rhythm, this campaign shines as a true standout in branding for 2025.

Greatest Creative

Recognizing overall creative excellence, from insight to execution.

The Matza Knife – Hashahar Haole | Havas, Inbar Merhav G

A simple insight turned into brilliant creativity.

At the heart of this campaign is a cultural truth every Israeli knows. With sharp insight, humor and execution crafted perfectly for TikTok, the team transformed a familiar moment into a creative piece that resonated instantly.

The strength of this campaign lies in its simplicity - one idea, executed with confidence and precision, becoming a TikTok ready moment loved by audiences.

Greatest Performance

Spotlighting campaigns that delivered exceptional lower funnel results without sacrificing creative quality.

Voiceover – Artlist | In house

Performance that holds onto storytelling.

Artlist’s winning campaign proved that performance and creativity are not opposites. With tight pacing, scroll stopping structure and visual language made for TikTok, the brand built a piece of communication that captured attention instantly and held it.

The team understood exactly how to speak to their audience on the platform, delivering a performance driven campaign rooted in storytelling, clarity and strong creative craft. A well deserved win for Greatest Performance.

Greatest Impact

Celebrating campaigns that used TikTok to drive meaningful emotional and social impact.

Tnuva GO – Etgarim NGO | Havas Blink

A powerful emotional moment created for TikTok.

This campaign addressed one of the most sensitive social topics in Israel with honesty, bravery and emotional precision. Through content that felt intimate, human and deeply relatable, the team created videos that held viewers’ attention from the first second to the last.

The storytelling felt native to TikTok, built on authenticity rather than polish. The result was a campaign that captured hearts and demonstrated the platform’s ability to deliver real emotional impact.

Greatest TikTok

Celebrating the campaign that defined platform native storytelling at its best.

Milky – Strauss | Adler Chomski and Warshavsky

Blending tradition with modern storytelling.

Milky’s winning campaign showed how a legacy brand can evolve while staying true to its identity. With cinematic storytelling, cultural relevance and a tone deeply rooted in the Milky universe, the campaign translated the brand’s iconic language into a TikTok first experience that felt both fresh and unmistakably familiar.

By weaving together nostalgia, character driven storytelling and a modern cultural wink, the team created a campaign that felt truly native to the platform. A standout win for Greatest TikTok 2025.

And finally…

A huge congratulations to all shortlisted entrants. Your work helped make this year’s celebration unforgettable. Here’s to another year of creativity, culture and impact on TikTok.