Measure your TikTok sales outcomes with NCSolutions

July 13, 2022

TikTok and NCSolutions have teamed up to deliver a sales lift measurement solution. Learn how you can get started.

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Marketers across all industries want to measure outcomes driven by their advertising efforts—both to demonstrate the return on their initiatives as well as to identify what's working and what isn't. For many CPG advertisers, the key business metric is product sales, whether that's in-store or online. Following a customer journey from first digital impression to digital purchase is achievable. But following a journey from first digital impression to in-store purchase can be tricky for even the most seasoned advertisers.


To address this challenge, TikTok and NCSolutions (NCS) have teamed up to deliver a sales lift measurement solution. It measures the incremental sales lift of in-person and online purchases after seeing an ad on TikTok. Through partnerships with retailers and machine learning technology, NCS quantifies the effectiveness of advertising campaigns and is used by many of the most trusted brands in the United States.

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This connection between online and offline data can help reveal the true incremental sales value of your ads, uncovering opportunities to learn further. The end result? Advertisers can get answers to key business questions like:


  • What were the incremental sales driven from TikTok for my business?

  • What do the buyer profiles look like for those who contributed to incremental sales from TikTok?

  • Which TikTok campaign elements are most impactful for driving incremental sales for our brand?

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Campaign impact: TikTok drives sales outcomes

From those who have started measuring their campaigns with NCS, we've already seen some incredible results. In fact, 33 out of 36 campaigns measured by NCS drove statistically significant lift, with an average return on ad spend (ROAS) of $2.66. That's 2.4x the ROAS compared to the median NCS performance benchmark.

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TikTok's suite of measurement solutions is geared toward proving the true value of each impression for brands. Our team of measurement and digital marketing experts are here to make sure that you have the solutions you need to measure the KPIs that drive your business.


If you're interested in measuring the incremental sales that TikTok drives to your business, please reach out to your TikTok account team to get involved!

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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