Rockerbox brings expanded marketing measurement to TikTok advertisers

TikTok's global community of highly-engaged shoppers presents a major opportunity for marketers and merchants to reach new customers, with over 90% of users taking action after seeing content on the platform.¹

But brands often find it hard to measure the impact that video views have on sales and revenue. E-commerce advertisers in particular struggle to combat a reliance on click-based metrics or to meaningfully compare performance across different marketing channels.

To help combat these challenges, we are excited to announce that TikTok is teaming up with leading attribution platform Rockerbox. This integration allows advertisers to use Rockerbox's measurement platform to understand how user interactions on TikTok translate to conversions and revenue.

Thanks to this partnership, all Rockerbox clients can now have access to deeper insights into TikTok's impact on their customers' purchasing journey, enabling them to optimize their marketing strategies and get more from their ad investments.

For brands like TULA, Rockerbox was integral to understanding their performance on TikTok and, in turn, scaling success. Caroline Valenzano, TULA Director of Growth Marketing, says, "At TULA, we are a digital native, social-first brand. TikTok became a huge priority for us when it began to pick up traction, but we lacked visibility into the effectiveness of our campaigns."

Measuring the impact of TikTok campaigns just got easier

TikTok's partnership with Rockerbox offers a host of new benefits to marketers.

• Complete visibility: With the inclusion of view data, brands can now measure their TikTok campaigns with a new level of precision. No longer confined by the limitations of click-based measurement, Rockerbox's ability to measure both click and view data ensures advertisers have complete visibility into every step of the customer journey, providing a detailed view of their advertising performance and return on ad spend (ROAS). Rockerbox customers who tested the new view-through integration were able to see considerably better performance metrics than with clicks alone - with some customers seeing as much as a 75% improvement in CPA and 6x as many conversions.²

• TikTok in context: Rockerbox not only allows brands to measure the effectiveness of TikTok by itself, but also offers visibility into its performance relative to other platforms.

• Accessible measurement solutions: Direct-to-consumer brands will now be able to access sophisticated measurement and analytics tools that were once reserved for larger enterprise brands. This levels the playing field and empowers businesses of all sizes to make data-driven decisions to achieve growth.

• Fully integrated measurement: Rockerbox's robust suite of integrations makes it easy to plug and play with the tools you already use. For example, Rockerbox can ingest post-purchase survey data to further refine mapping of touchpoints in the customer journey. Additionally, TikTok's Attribution Analytics equips advertisers with the tools they need to dive deep into conversion data and define their optimal attribution strategy.

How advertisers can scale their TikTok success with Rockerbox

Rockerbox understands that one size doesn't fit all when it comes to marketing measurement. To combat the limitations of click-centric measurement, they offer a range of measurement methodologies to choose from. This flexibility enables advertisers to select the approach that best aligns with their unique goals and objectives.

As our partnership matures, we aim to give all Rockerbox customers the opportunity to take advantage of view-based measurement. Rockerbox customers will have access to exclusive thought leadership and activation strategies with proven results. Combined with the powerful capabilities of TikTok's Attribution Analytics solution, brands will have all the tools needed to redefine and optimize their attribution strategy to drive efficient growth on TikTok.

Rockerbox's solution is available now for advertisers in the US. Contact Rockerbox directly to learn more about integrating their attribution solution with your TikTok marketing.

Sources

1. TikTok Marketing Science Global Time Well Spent Study conducted by Kantar March 2021

2. Rockerbox analysis of Rockerbox users leveraging TikTok click and view-through data vs. only click data, 2023