Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here
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Audience
Gen Z
Millennials
Gen X +
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People
Brand Trust
Ad Solutions
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Industry
Auto
Beauty & Personal Care
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Education
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Ferragosto
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TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the past 2 years.
Total: 9781 results
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United Kingdom
People
60
%
60
%
60% of Gen Z TikTok users have bought a product because they saw it on TikTok in the past year
Source: TikTok Marketing Science Global Retail Path to Purchase (UK Results) conducted by Material August 2021 (n=1,601)